Awakening heritage: The strategy to position Khanh Hoa's cultural tourism brand

Moving beyond the image of a pure beach paradise, Khanh Hoa holds a tremendous advantage thanks to the unique cultural and historical space of the South Central coastal region. The province is a convergence of invaluable heritage values, ranging from ancient Cham architectural marks and coastal religious culture to UNESCO-recognized intangible heritages such as Bai Choi art and Cham pottery making. A rich system of relics and diverse traditional festivals like Po Nagar, Kate, and the whale worshiping festival are becoming the core resources to promote deep and sustainable tourism development.

To properly exploit this potential, the local tourism sector is accelerating the strategy of planning and building iconic cultural brands. Instead of isolated development, heritages are being linked into seamless experiential journeys, such as Cham culture exploration tours, Salanganes'Nest cultural spaces, and community tourism models associated with traditional craft villages. Simultaneously, the challenge of heritage conservation combined with digital technology application and enhanced promotional media is being addressed synchronously, aiming to turn traditional values into unique tourism products capable of making a strong impression and retaining tourists for longer stays.

The vigorous transformation of Khanh Hoa's cultural tourism is expected to create a massive draw for international tourists who love exploring indigenous identities. Facing this trend, aviation infrastructure plays a decisive connecting role. With a modern amenity system and optimized operational processes, Cam Ranh International Terminal (CRTC) provides a seamless and professional travel space. The meticulous infrastructure preparation at this aviation gateway serves as a perfect stepping stone, contributing to elevating the tourists' experience from the very first moment they set foot in this heritage-rich land.